Senegalese Designer Uses Math to Create Swimsuits

Africa (Senegalese) Fashion Designer Diarra Bousso’s  latest SWIM Collection titled: I N F I N I T Y has launched around 3:30 AM (New York, New York) today. We took an exclusive dip into her campaign video, images, and look book. 

 
Bousso whose academic background is in Mathematics, plays with the concept of combinatorics and optimizations to create a line of engineered digitally-printed indigo swimsuits.
 
 
“I wanted to highlight Senegalese sartorialism through the celebration of our traditional tie-dyed fabrics, also called ‘thioub and generally worn as boubous, while still being practical and relevant for the modern consumer who wants to look regal while enjoying her day at the beach, ” says Bousso.
 
 
The collection explores yet again, Diarra’s fascination with the concept of dreams and their multiplicative effect on one’s imagination. With a particular passion for Mathematics, the designer celebrates the notion of the infinite by turning 6 basic swimsuits and  4 overtops into at least 25 distinct swimwear looks by using combinatorics.

To highlight the importance of geometry in her work,  Diarra includes a line of three-piece swimsuits with Greek-letter names featuring Ankara or fishnet over tops on geometric bikinis. 

Diarra also releases her first shoe designs in this collection. She revisits the Senegalese leather sandals but adds 8m of straps that go all the way up to your thighs in yellow mustard, orange red and blue. These infinity sandals are also very practical with the option of changing the straps and turning one pair of shoes into an infinite number. 

Ultimately, INFINITY pays tribute to all women, their extensive strength, their unbounded capacity to adapt and transform and ultimately, their infinite dimension.

“Women were meant to give more, love more, do more and be more. In a certain balance, they gravitate towards infinity and everything they touch turns into magic! ” – Bousso

 

 

 

 

 

More About The Designer

Diarra Bousso is a Senegalese Fashion Designer, Entrepreneur and Mathematics Educator. After earning her BA in Mathematics and Economics at Macalester College, She started a career on Wall Street as a bond trader but decided to resign two years later to follow her true passion in Fashion and Arts. As part of Dakar’s vibrant creative community, she launched Dakar Boutique in 2013 – a fashion house and art platform that features her two brands: DIARRABLU (contemporary ready-to-wear) and DIARRA BOUSSO ( premium leather goods).  

Diarra has showcased her collections during New York and Paris Fashion weeks and represents Senegal at World Fashion Week Paris . She is a strong activist for the global celebration of African art and craftsmanship and represents Senegal at the United Nations’ new platform for art and heritage: MARITAGE.

The collections are available for purchase online on their website. Sizes range from S to 2X.

Social tags are as follows :

www.diarrablu.com

Facebook | Instagram | Twitter | Youtube

  #diarrablu #diarrabluswim – @thediarrablu

Credits are as follows :

DIARRABLU SWIM 2017 CAMPAIGN
Photographer: LAYEPRO
 
DIARRABLU SWIM 2017 LOOKBOOK
Photographer: KEUR GUI PROD
 
DIARRABLU SWIM 2017 CAMPAIGN VIDEO
Directed by Diarra Bousso, Edited by Mamoune Prod

 

 

 

 

POST PRESS RELEASE: Harare’s High Fashion Hits New York Fashion Week Scene

New York, NY September 10, 2016 —Mary Thondhlana-Moore , Founder of Shangani Fashions premiered and sold her collection at the launch of the Adiree concept store in SOHO, 104 Charlton Street (between Hudson Street and Greenwich Street). The concept store took place during New York Fashion Week on Saturday September 10th, as a part of a New York Fashion Week [Africa] activation called Trunk Collectives (www.trunkcollectives.com).
Trunk Collectives is a platform hosting multicultural and ethical brands to present, sell and build brands capacity. The platform is designed to help expand the popularity of vendors as well as to advocate diversity through a contemporary series of sales events and concept stores.
This year’s platform was sponsored by Aveda and New York Surgical Arts and featured designers from shop Adiree and premium vendors such as Sareptha Rose by Robin S, Tegaa, and Shangani Fashions.
 
 
 
 
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Shangani Fashions is a brand with clothing provided to fit all occasions. Mary Thondhlana-Moore created the brand based off of her love for traveling. Traveling to many countries such as Spain, Turkey, South Africa, USA and more, she was able to pull inspirations for her designs.
 
 
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Her designs consist of color and culture. She merges the different cultures, especially the African culture, together to create clothing that can be for any event. This brand sells clothing for both men and women with styles ranging from casual to more formal attire… Read the full press release of Shangani’s Fashions at Trunk Collectives.
Shangani Fashions at Trunk Collectives

POST PRESS RELEASE: Gambia Game Changer in Fashion

New York, NY September 10, 2016 — Nay Secka, Founder of Tegaa premiered and sold her collection at the launch of the Adiree concept store in SOHO, 104 Charlton Street (between Hudson Street and Greenwich Street). The concept store took place during New York Fashion Week on Saturday September 10th, as a part of a New York Fashion Week [Africa] activation called Trunk Collectives (www.trunkcollectives.com).
Trunk Collectives is a platform hosting multicultural and ethical brands to present, sell and build brands capacity. The platform is designed to help expand the popularity of vendors as well as to advocate diversity through a contemporary series of sales events and concept stores.
 
This year’s platform was sponsored by Aveda and New York Surgical Arts and featured designers from shop Adiree and premium vendors such as Sareptha Rose by Robin S, Tegaa, and Shangani Fashions.
Gambia’s very own Nay Secka has set a platform in bringing traditional to present day. Through her brand, Tegaa, she presents a collection of luxury, ethical jewelry and accessories that are all handmade and passed down for generations. The products and designs from this line are unique as well as rare, but Nay has made it possible for them to be accessible to the public.
 
The United Nations says that Gambia is the smallest country in Africa, but Tegaa is an exquisite example of what Gambia has to offer everyone. The designs from the collection offer different pieces that are handmade by indigenous tribes of artisans located in Gambia. These handcrafted designs show a part of traditional Gambia through their colors and style, they show the culture of Gambia in every way. Nay Secka believes that by bringing these pieces to the public, she can demonstrate Gambia to the world… Read the full press release of Tegaa at Trunk Collectives.
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 Tegaa at Trunk Collectives

POST PRESS RELEASE: Lifting Liberia Through Luxury and Craftsmanship

New York, NY September 10, 2016 — Robin S, Founder of Sareptha Rose premiered and sold her collection at the launch of the Adiree concept store in SOHO, 104 Charlton Street (between Hudson Street and Greenwich Street). The concept store took place during New York Fashion Week on Saturday September 10th, as a part of a New York Fashion Week [Africa] activation called Trunk Collectives (www.trunkcollectives.com).
Trunk Collectives is a platform hosting multicultural and ethical brands to present, sell and build brands capacity. The platform is designed to help expand the popularity of vendors as well as to advocate diversity through a contemporary series of sales events and concept stores.
 
This year’s platform was sponsored by Aveda and New York Surgical Arts. Featured designers were from shop Adiree and premium vendors such as Sareptha Rose by Robin S, Tegaa, and Shangani Fashions.
Robin S is a strong believer in economic improvement, who through her brand, Sareptha Rose, helps to empower the idea of African crafts, while creating products for clients. With the ambition for increasing trade of traditional crafts, Robin S does so by selling her own handmade products consisting of leather handbags and wallets. Through a vintage style, this brand sets a platform for consumer access in developed markets for African craftsman and women.
 
Sareptha Rose goes beyond design by setting a platform that presents a movement for progression of African countries. The brand demonstrates that African countries can go beyond raw commodities through methods of trade of finished products. The brand helps to expand the Africa Crafts Industry through sells overseas that take place in the USA. The handcrafted designs are created by self-taught designers who travel throughout Africa for the materials used in their designs. The brand helps to create jobs for a multitude of people who have a talent in craftsmanship.
 
According to Forbes, one of the ways to improve an economy is through the promotion of economic growth using innovation… Read the full press release of Sareptha Rose at Trunk Collectives.
Sareptha for Trunk Collectives

POST PRESS RELEASE: NYFW Meets Africa, Trunk Collectives, Adiree Concept Store

We hope you were able to attend Adiree  NYFW Africa : Trunk Collectives. If not no worries. We’re here to share our stories. 
 
 
Trunk Collectives flourishes during, New York Fashion Week Africa. Brands that took part in the newest event platform Trunk Collectives were featured in Soho. Trunk Collectives is a contemporary growth-hacking and sales-driven platform for multicultural and ethically conscious brands.
Opening day for Trunk Collectives, a one-day activation under the Africa Fashion Week (www.AfricaFashionWeek.com) brand, commenced on Saturday, September 10, 2016 at a Soho studio gallery (104 Charlton St, New York, NY 10014104, between Hudson Street. and Greenwich Street).  Here, the launch of the first installation of Trunk Collectives (concept store), fashion presentation (promotion) and mixer (relation building/networking event) took place. Hosted by Adiree Communications and PR firm, guests experienced multiple layers of culture while attending New York Fashion Week. Sponsors included Aveda and New York Surgical Arts (NYSA), a private cosmetic surgery practice in New York specializing in facial and body cosmetic surgery and ardent supporters of the global arts and science of beauty – with the belief that both go hand in hand.
 
The event space was a contemporary all white, gallery. Uniting people and brands for a great cause. Under Adiree, Trunk Collectives concept store five designers filled the room with impeccable creations ranging from hand crafted luxury leather accessories to unique runway pieces. To add to the shopping experience models walked the event displaying pieces from designers featured at Trunk Collectives. Placed in a sitting presentation, attendees were able to get up close and personal with the clothes and truly create an intimate shopping experience for themselves. The top international house beats played throughout the night. Sparkling wine and hors d’oeuvres were served, and in the midst of wonderful clothes was wonderful laughter and unity to create a truly unique shopping ambience for guests.
 
The multiple layers of African fashion continued to be the point of discovery throughout the night’s event. Trunk Collectives was also created to commemorate the launch of Shop Adiree and (upcoming e-commerce platform). This specific collective showcased a collection of various pieces to shop right off the runways of past AFWNY events. Attendees were able to shop all night (4pm door opening time to9:00pm closing time). From South African designers Darryl Jagga  pieces to body con dresses from Farai Simoyi, the collective presented the customer direct access to all that is african fashion in one day.
 
“Through each of our platforms we provide a more diversified perspective on the different layers (attributes) that Africa (as well as other emerging markets) have to offer the global retail scene –sustainability and authentic cultural stories. – Adiat Disu.
The designers who showed their collections were:

Read more about the night’s events here

 

Trunk Collectives, Adiree Concept Store

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Reduce, Reuse, Recycle

If you grew up in an African household you most likely grew up knowing never to waste things. Some would even go on to say that the act of upscaling, an act that is being so popularized now, has been imbedded in African culture ever since.

Many African designers have continued the practice of recycling in their creations.  Cameroon brand Nyorh Agwe has taken the “Reduce, Reuse, Recycle” motto to the next level reinventing waste into unimaginably chic creations. Under the brands recycling project “Leftovers” Nyorh Agwe designs accessories that continues to explore traditional Metta culture arts with unconventional materials in unconventional ways.

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Pam Spray Earrings

  The company uses the project collective as a way to recycle waste from past collections and even past experiences. Because the materials used are often limited and cannot be reproduced more than once the pieces retain their one of a kind value. Each creation reflects an unrepeatable moment in time concealing  its spontaneity and uniqueness. 

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Basmati Rice Bag

The project has been seen in publications such as New African Woman Magazine, Okay Africa, Style Vitae, and more. Nyorh Agwe has hopes of expanding the project to get others involved in recycling. “We all love fashion but let’s be honest, the Fashion Industry is one of the most detrimental industries to our environment. We have to continue to make changes to shift our practices and this has to be a collective effort in order for it to be impactful.” 

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Designed to give back: Christian Louboutin X La Maison Rose ankara print bag

For all of our Akara print fanatics we’ve got something else to add to your list. Popular Italian accessory designer Christian Louboutin in collaboration with La Maison Rose created the “Africaba” tote bag. Embroidered in an elegant cursive font , this soft body bag is dressed in vibrant patches of ankara print, woven panels, and a beautiful beaded leather CL emblem. The bag is finished with  the classic Christian Louboutin red as the lining and leather handles decorated with wooden beads. If the bag was not fabulous enough it is also designed to give back! Ten percent of proceeds from this exclusive style will go to support La Maison Rose, a French charity that provides aid relief to Senegalese women and children. So not only can you give back but you can give back with major style. The response to the collaboration was overwhelming and sold out in a matter of days. It is our hope that this exclusive style comes back and comes back very soon!

Click here to get on the Waiting List like the rest of us. 

 

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Designer to watch: Kepha Maina

As the African fashion industry grows immensely it can get a little crowded. Designers from all over the continent are striving to showcase their talents to the world and push for their voices to be heard. One rising African designer whose clothes speak for themselves is Kenyan designer Kepha Maina.

Kepha Maina just released his Spring/Summer 2016 Collection and it is unlike anything seen before. There is a heavy presence of geometric influence throughout the collection inspired by African art over time. Kepha Maina design process is comparable to the art of collaging. It allows him to work freely and experiment with texture and technique as he is creating. This results in a number of exciting combinations and takes into consideration the entirety of the look in 360. Seems weave in and out of one another creating a pattern within itself and triangular shapes repeat either in silhouette or construction. The back may not be the same as the front and the front may not be the same as the side. The asymmetric value of the collection brings excitement to the eyes and a playful element to the clothes. Check out his SS16 collection below.

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If you are on the continent you can shop the new Kepha Maina SS16 collection at retail store Republi.k 

1st Floor, Garden City Mall
Thika Super Highway, Exit 7
Nairobi
Kenya

 

 

 

 

Golden Coast: Choolips new collection from Ghana

Choolips is an amazing textile and garment brand working intimately with artisans from around the world. Choolips released their core collection called   “Golden Coast”, named after its production base by the Gold Coast in Ghana, West Africa. The textiles are hand printed with Ghanaian Batik techniques in an array of soft palette pinks and greens bursting with yellow panels and ombre blues. Some of the textiles are sewn into garments by local seamstresses in Kenya and presented in Choolips capsule collections. The versatility and immense quality of the textiles are also quite fabulous for home decor, accessories, or to create your own design.

Shop here for their Golden Coast Collection.

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Kenyan creatives release short fashion film “To catch a dream”

“To Catch a Dream” is a short film created by Kenyan art collective The Nest. The film, written and directed by Niorobi artist Jim Chuchu, ‘To Catch a Dream” tells the story of Ajuma (embodied by iconic Kenyan model Ajuma Nasenyana), a widow whose sleep is disturbed by a recurring nightmare. As medicine is no help, Ajuma follows a friend’s magical remedy and finds herself in the Land of Dreams. There she attempts to get rid of the nightmare, guided by a set of ethereal characters along the way. However, her plans take a different turn when she discovers that it is her lost love who has been the cause of her nightmares. She then has to choose to either return to reality or stay in this surreal land with her dearly departed.

If this description was not exquisite and dramatic enough wait until you see the costume design! The Nest featured indescribably stunning designs from eight local fashion houses including their in house brand, Chico Leco. Unforgettable brass gold pieces by Kenyan Jeweler Adele Dejak glistened and decorated Ajuma’s beautiful coco skin. 

 

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Local Kenyan creative Odupoy Charity Namnyakova designs were also featured in the film climbing off the shoulders and full hips of some of the ethereal characters. The costumes portrayed a side of African fashion rarely seen. Architectural construction and texture replaced prints giving a refreshing new light into the many layers that is African fashion. 

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The film won Best Original Music in Berlin International Fashion Film Festival 2015 and showcased at Guggenheim Bilbao 2016 Fashion Film in Africa presentation. We give the Nest Collective Best Costume Award on top of all of that for transporting us into a space and time unimaginable.

Click here to watch the film.