For Immediate Release
New York, NY– June 14, 2012 – Africa Fashion Week New York, the luxury multi-day event produced by Adirée, will take place at the Broad Street Ballroom on July 12–14 in New York City’s financial District. Fikirte Addis will showcase Saturday, July 14th for her second year at the event.
Renowned Ethiopian designer Fikirte Addis is known for utilizing the most sophisticated and traditional Ethiopian fabrics to create modern and luxurious clothing. At Origin Africa 2011, Addis outshined twelve talented designers from across the continent and gained herself a spot at AFWNY. Her designs received overwhelming feedback and therefore, Adiat Disu, Adirée President and Director of Africa Fashion Week New York, invited the young designer to showcase her work again at this year’s event. Ethiopian fabrics are well known for their sophistication, colorfulness and uniqueness. Addis is able to tip toe that fine line between cultural inspiration and modernity without losing balance.
In a recent interview, Addis stated, “I don’t want my designs to lose their traditional touch. I want everyone to recognize them as Ethiopian wherever they are seen. At the same time, I do my best to make them comfortable and easy so that they can suit the modern women. My greatest challenge while designing is finding this balance.”
Addis relates every day wear merging modernity, culture and nature’s touch and that unique sense of style has made her competitive at international fashion arena.
AFWNY features runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Opening designers Francis Hendy, Korto Momolu, and designers like Mafi, Attolle Collection, Geraldo Fashions and others will showcase.
About Fikirte Addis:
Inspired by her country’s culture and vibrant environment to reflect the everyday life of the people, the Ethiopian designer Fikirte Addis is known for giving the everyday cultural wear a modern twist.
Adirée, based in NYC, NY, focuses on event production, organization, and consulting for small to medium size clients in the areas of Fashion, Art, and Culture.
For More Information Contact:
Adirée │Public Relations