Fikirte Addis Brings Sophisticated Ethiopian Style Back to New York

For Immediate Release


New York, NY– June 14, 2012 – Africa Fashion Week New York, the luxury multi-day event produced by Adirée, will take place at the Broad Street Ballroom on July 1214 in New York City’s financial District.  Fikirte Addis will showcase Saturday, July 14th for her second year at the event.

Renowned Ethiopian designer Fikirte Addis is known for utilizing the most sophisticated and traditional Ethiopian fabrics to create modern and luxurious clothing. At Origin Africa 2011, Addis outshined twelve talented designers from across the continent and gained herself a spot at AFWNY. Her designs received overwhelming feedback and therefore, Adiat Disu, Adirée President and Director of Africa Fashion Week New York, invited the young designer to showcase her work again at this year’s event. Ethiopian fabrics are well known for their sophistication, colorfulness and uniqueness. Addis is able to tip toe that fine line between cultural inspiration and modernity without losing balance.

In a recent interview, Addis stated, “I don’t want my designs to lose their traditional touch. I want everyone to recognize them as Ethiopian wherever they are seen. At the same time, I do my best to make them comfortable and easy so that they can suit the modern women. My greatest challenge while designing is finding this balance.”

Addis relates every day wear merging modernity, culture and nature’s touch and that unique sense of style has made her competitive at international fashion arena.

AFWNY features runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Opening designers Francis Hendy, Korto Momolu, and designers like Mafi, Attolle Collection, Geraldo Fashions and others will showcase.

About Fikirte Addis:

Inspired by her country’s culture and vibrant environment to reflect the everyday life of the people, the Ethiopian designer Fikirte Addis is known for giving the everyday cultural wear a modern twist.

 
About Adirée: 

Adirée, based in NYC, NY, focuses on event production, organization, and consulting for small to medium size clients in the areas of Fashion, Art, and Culture.

For More Information Contact:
Adirée │Public Relations
Maia Butler
pr@adiree.com
www.adiree.com

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Nadir Tati | Angola’s Celebrity Designer on the International Runway

For Immediate Release
New York, NY-June 14, 2012-Angolan designer, Nadir Tati, will exhibit her newest collection at Africa Fashion Week New York produced by Adirée. AFWNY will take place in New York City’s Financial District July 12-14 at the Broad Street.

Angolan fashion designer Nadir Tati was first introduced to the fashion world as a model who later became a designer. She finds inspiration from her own life experiences as well as from the history of her people and their culture. Early May 2012, Tati exhibited her collection in South Korea. She says, “It is always gratifying to see people’s feedback and their interest in Angola, which is very positive at the moment.” The spirit of freedom and liberty will be seen in her colorful long dresses and shirts for the African women.

AFWNY features runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Opening designers Francis Hendy, Korto Momolu, and designers like Mafi, Attolle Collection, Geraldo Fashions and others will showcase.

About Nadir Tati:

Nadir Tati is an Angolan fashion designer that started out as a model. Her designs have been showcased in a multitude of countries including Portugal, Mexico, Spain, Mozambique, United States of America, South Africa and Angola.

 
About Adirée:  

Adirée, based in NYC, NY, focuses on event production, organization, and consulting for small to medium size clients in the areas of Fashion, Art, and Culture.

For More Information Contact:
Adirée │Public Relations
Maia Butler
pr@adiree.com
www.adiree.com

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Marianne G.G. Brings the Grace and Style of Cleopatra to Times Square

For Immediate Release

 

Marianne G.G. Brings the Grace and Style of Cleopatra to Times Square

Marianne G.G. Brings Her Cleopatra Collection to Africa Fashion Week New York

 New York, NY– June 14, 2012- On Saturday July 14, Marianne G.G. will showcase at Africa Fashion Week New York. AFWNY, a luxury multi-day event produced by Adirée, will take place at the Broad Street Ballroom on July 12-14th in New York City’s financial District.

Egyptian designer Marianne G.G. is the granddaughter of Cleopatra, the African Pharaoh queen who served as a muse in the fashion world for countless seasons. Her new collection, “Cleopatra in Times Square”, is obviously dedicated to her royal grandmother and is being created as if the royal highness herself were to actually visit New York’s famous Time Square. Colorful, bold, feminine, and fashion-forward, Marianne gives the Egyptian queen a modern twist.

AFWNY features runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Opening designers Francis Hendy, Korto Momolu, and designers like Mafi, Attolle Collection, Geraldo Fashions and others will showcase.

About Marianne G.G:

Marianne G.G, Egyptian designer, is a granddaughter of Cleopatra, this African Pharaohs queen, who inspired the fashion world for years.

 
About Adirée: 

Adirée, based in NYC, NY, focuses on event production, organization, and consulting for small to medium size clients in the areas of Fashion, Beauty and Home Decor.

For More Information Contact:
Adirée │Public Relations
Maia Butler
pr@adiree.com
www.adiree.com

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African Designs: Taking Over New York

 

Amaridian, a New York based gallery and showroom has teamed up with Africa in promoting African Designs. Some of the designs that they are showcasing include: “Mud Ceramics’ handcrafted clay bead Mud Chandeliers, Ronel Jordaan’s felted wool pebbles, cushions and other designs, and Willowlamp’s striking ball-chain chandeliers. Then there are Greg and Roche Dry’s fun Egg Designs, characterised by an element of surprise, Twig’s sizable, sculptural woven objects and stools, and Zenzulu’s woven telephone wire creations”. – Visi

Not only are African Designers bringing their culture and prints to garments, as will be showcased in Africa Fashion week 2012, July 12,13,14, but they are also bringing their culture and prints to furniture.

Kachi Designs: A Vibrant Touch to Mainstream Fashion

FOR IMMEDIATE RELEASE

 

New York, NY-June 2012- Chigozie “Chichi” Anaele of Kachi Designs will present her collection at Africa Fashion Week New York, Saturday, July 14th. AFWNY, produced by Adirée, will take place July 12th, 13th, and 14th at the Broad Street Ballroom in New York’s Financial District.

Established 2010, Kachi Designs is an inclusive band of West African influence that endeavors to help women see their own dynamic beauty through brilliant diverse patterns and styles. Chigozie “Chi Chi” Anaele, the designer and founder, conjures up the animated and fun-loving side of every woman through her eclectic collections of contemporary and vintage-inspired apparel and accessories. As an artist and entrepreneur, Chichi transcends the art of Nigerian fashion and elevates it to the finest form.

“I want to go mainstream, I want it not to just in Taxes. I want people to know this is our culture and we can express it through so many ways”. –Chichi

AFWNY includes runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Opening designers Francis Hendy, Korto Momolu, and designers like Mafi, Attolle Collection, Geraldo Fashions and others will showcase.

About Kachi Designs:

Establish 2010 by self-taught designer Chigozie “Chi Chi” Anaele, Kachi Designs includes women & men’s ready-to-wear, women’s Ankara styles clutch purses & bags to help accessorize, as well as custom made ensembles by the choice of the client.

About Adirée: 

Adirée, based in NYC, NY, focuses on event production, organization, and consulting for small to medium size clients in the areas of Fashion, Art, and Culture.

 

For More Information Contact:
Adirée │Public Relations
Helena
pr@adiree.com
www.adiree.com

Bookey Attollé of Attollé Collection | Fashion’s New Friend, Focused On Individual’s Needs

 

FOR IMMEDIATE RELEASE

New York, NY– JUNE 2012 –  Bookey Attollé of Attollé Collection will showcase Thursday, July 12th at Africa Fashion Week New York. AFWNY, a luxury multi-day event produced by Adirée, will take place at the Broad Street Ballroom on July 12th, 13th, 14th in New York City’s financial District.

Designer Bookey Attollé is originally from Nigeria, West Africa but has her main office in Houston Texas.  She specializes in ready-to-wear, custom-made outfits for women of all sizes and shapes. She also creates exquisite pieces for Cocktail, Evening and special occasions while using the finest fabrics from Africa mixed with Italian Linens. Attollé’s design speaks to each of her clients individually—she would sit together with her client to decide what is suitable for the occasion, color, and their body type.

My style is contemporary, bringing a touch of African into western designs. I believe a woman can look as elegant as she wants regardless of size, color or shape”. —Bookey Attollé

AFWNY includes runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Opening designers Francis Hendy, Korto Momolu, and designers like Mafi, Attolle Collection, Geraldo Fashions and others will showcase.

About Attollé Collections:

Attolle Collections is a contemporary Fashion design house with main office based in Houston, Texas with branches in Lagos, Nigeria West Africa and Ontario Canada. The design house uses the finest African Fabric e.g. Ankara, Aso-Oke, Kente etc. combined with 100% Linen, silk, Chiffon, Dry Lace and Denim.

About Adirée: 

Adirée, based in NYC, NY, focuses on event production, organization, and consulting for small to medium size clients in the areas of Fashion, Beauty, and Home Decor.

 

For More Information Contact:

Adirée │Public Relations

Helena
pr@adiree.com
www.adiree.com

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Francis Hendy | The Bold, Brave, and Brash : A Global Men’s Collection

FOR IMMEDIATE RELEASE

New York, NY– JUNE 2012- Francis Hendy will be the opening designer on Thursday, July 12th at Africa Fashion Week New York. AFWNY, a luxury multi-day event produced by Adirée, will take place at the Broad Street Ballroom on July 12th, 13th, 14th in New York City’s financial District.

A Trinidadian by birth and a New Yorker by choice, renowned designer Francis Hendy has a vision to build a global lifestyle brand, known for style, innovation and quality. Francis started out in New York in the 1907s and was soon nicknamed “Quickly” because his clients found him worked so quickly to produce these amazing garments, and was so far ahead of current trends. His company, now called Francis Hendy Inc, and base in New York’s Fashion District, consists of a costume design and custom fashion division called Hendy, a designer sportswear label, FCQ Sport, and the high-end line, Francis Hendy NY. Today, Francis is positioned as a trendsetter and a highly original menswear designer and has custom-designed for many celebrities—big names like Missy Elliot, Britney Spears, Beyonce, etc.  His designs have always been called exquisite, modern, and sexy, with widespread appeal.

My work philosophy is melding color and cut, using unconventional materials to create classic, but not trendy, modern, sexy, designer sports wear. My design philosophy is fashion forward, not following trends, but creating them.” –Francis Hendy

Color, cut and innovation are Francis’ signature design style. The company is preparing to launch a women’s wear line.

AFWNY includes runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Opening designers Francis Hendy, Korto Momolu, and designers like Mafi, Attolle Collection, Geraldo Fashions and others will showcase.

 

About Francis Hendy:

Francis Hendy is a renowned designer who uses colors and cut in a bold but fashion-forward way. His works can be seen wearing by many celebrities.

About Adirée: 

Adirée, based in NYC, NY, focuses on event production, organization, and consulting for small to medium size clients in the areas of Fashion, Beauty, and Home Decor.

For More Information Contact:

Adirée │Public Relations

Helena
pr@adiree.com
www.adiree.com

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Ani Siyah | Meet Ama Sika, the Accessory Designer Behind Ghana’s Flourishing Fashion Industry

 

FOR IMMEDIATE RELEASE
New York, NY-JUNE 2012 – Ama Sika Asante of Ani Siyah will showcase Saturday, July 14th at Africa Fashion Week New York. AFWNY, a luxury multi-day event produced by Adirée, will take place at the Broad Street Ballroom on July 12th, 13th, 14th in New York City’s financial District.

Ghanaian Designer Ama Sika Asante’s fashion brand Ani Siyah employs an eclectic mix of Kente, Ankara/Ntoma fabrics with leather, velvet, calfskin and a touch of crystal beads to enhance the beauty of her accessories. Her clutches are breathtakingly beautiful with touches of Ghanaian culture. Colorful, bold and yet, tasteful, Sika’s accessories are on modern women’s wish lists.

AFWNY includes runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Opening designers Francis Hendy, Korto Momolu, and designers like Mafi, Attolle Collection, Geraldo Fashions and others will showcase.

About Ani Siyah:

Ani Siyah is a label owned by Ghanaian designer Ama Sika Asante. Her uses of different materials and cultural elements make her accessories unique and statement making.

About Adirée: 

Adirée, based in NYC, NY, focuses on event production, organization, and consulting for small to medium size clients in the areas of Fashion, Beauty, and Home Decor.

 

For More Information Contact:

Adirée │Public Relations
Helena
pr@adiree.com
www.adiree.com

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Korto Momolu | Trail Blazing Review of Liberian Celebrity Designer Korto Momolu

 

FOR IMMEDIATE RELEASE

Designer Korto Momolu Brings Her Newest Collection to Africa Fashion Week NY—The Collection Is As Sophisticated As—If Not Better Than, Her Works On The TV Show.

New York, NY-June 2012- Korto Momolu will present her collection at Africa Fashion Week New York, Saturday, July 14th. AFWNY, produced by Adirée, will take place July 12th, 13th, and 14th at the Broad Street Ballroom in New York’s Financial District.

Korto Momolu, the Liberian-born designer came onto the fashion scene as a breakout start of Project Runway’s Season 5 and ever since then, she kept surprising the fashion industry with better works. Now the designer is gearing up to showcase her latest and greatest designs at Africa Fashion Week NY. Drawing from her African roots, Korto infuses tribal details into her classic designs. Inspired by rich fabrics and textures, Momolu’s designs are intended for real, full-figured women.

“You can see her multiple influences at work in her garments. The prints and silhouettes are evocative of West Africa; and there is usually a juxtaposition of some glamorous element, [such as] sequins against a more natural fabric or cut.” –Brew Hammond, author and blogger, said of Momolu’s design approach.

AFWNY includes runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Opening designers Francis Hendy, Korto Momolu, and designers like Mafi, Attolle Collection, Geraldo Fashions and others will showcase.

About Korto Momolu:
Korto Momolu (Former Project Runway Star, 5th Season) infuses tribal details into her designs, owing to her African roots. Motivated by rich fabrics and textures, her designs are truly ideal for real, full-figured women.

About Adirée:
Adirée, based in NYC, NY, focuses on event production, organization, and consulting for small to medium size clients in the areas of Fashion, Art, and Culture.

For More Information Contact:
Adirée │Public Relations
Helena
pr@adiree.com
www.adiree.com
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Gustavo Garcia | One Designer Behind the Luxury African Fashion Scene In Bolivia, South America

 

FOR IMMEDIATE RELEASE

New York, NY-June 2012- Bolivian designer Gustavo Garcia will present his collection at Africa Fashion Week New York, Friday, July 13th. AFWNY, produced by Adirée, will take place July 12th, 13th, and 14th at the Broad Street Ballroom in New York’s Financial District.

Gustavo Garcia describes his style as joyful, fun and unselfconscious. Living in the Afro-Bolivian part of his country, Garcia uses chiffon, cotton jersey and stretch fabric offering women comfort and ease, yet showcasing a cultural fusion of contemporary fashions. The new designer has made a “buzz” fairly quickly in Bolivian fashion industry and now is ready to take his designs up to the next level—the global market.

“I bring a new, fresh, joyful, fun and unselfconscious vibe to casual wear. My designs are commercial and wearable but not your run of the mill mainstream.” —Gustavo Garcia

Garcia’s AFWNY 2012 debut is inspired by unwinding into a warm blue sky with colorful kites and hot air balloons at sight.

AFWNY includes runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Opening designers Francis Hendy, Korto Momolu, and designers like Mafi, Attolle Collection, Geraldo Fashions and others will showcase.

About Gustavo Garcia:
Bolivian designer Gustavo Garcia has a colorful and young design aesthetic. His garments are casual, fun, joyful and unselfconscious.
About Adirée:
Adirée, based in NYC, NY, focuses on event production, organization, and consulting for small to medium size clients in the areas of Fashion, Beauty, and Home Décor.

For More Information Contact:
Adirée │Public Relations
Helena
pr@adiree.com
www.adiree.com