• Senegalese Designer Uses Math to Create Swimsuits


    Africa (Senegalese) Fashion Designer Diarra Bousso’s  latest SWIM Collection titled: I N F I N I T Y has launched around 3:30 AM (New York, New York) today. We took an exclusive dip into her campaign video, images, and look book. 

     
    Bousso whose academic background is in Mathematics, plays with the concept of combinatorics and optimizations to create a line of engineered digitally-printed indigo swimsuits.
     
     
    “I wanted to highlight Senegalese sartorialism through the celebration of our traditional tie-dyed fabrics, also called ‘thioub and generally worn as boubous, while still being practical and relevant for the modern consumer who wants to look regal while enjoying her day at the beach, ” says Bousso.
     
     
    The collection explores yet again, Diarra’s fascination with the concept of dreams and their multiplicative effect on one’s imagination. With a particular passion for Mathematics, the designer celebrates the notion of the infinite by turning 6 basic swimsuits and  4 overtops into at least 25 distinct swimwear looks by using combinatorics.

    To highlight the importance of geometry in her work,  Diarra includes a line of three-piece swimsuits with Greek-letter names featuring Ankara or fishnet over tops on geometric bikinis. 

    Diarra also releases her first shoe designs in this collection. She revisits the Senegalese leather sandals but adds 8m of straps that go all the way up to your thighs in yellow mustard, orange red and blue. These infinity sandals are also very practical with the option of changing the straps and turning one pair of shoes into an infinite number. 

    Ultimately, INFINITY pays tribute to all women, their extensive strength, their unbounded capacity to adapt and transform and ultimately, their infinite dimension.

    “Women were meant to give more, love more, do more and be more. In a certain balance, they gravitate towards infinity and everything they touch turns into magic! ” – Bousso

     

     

     

     

     

    More About The Designer

    Diarra Bousso is a Senegalese Fashion Designer, Entrepreneur and Mathematics Educator. After earning her BA in Mathematics and Economics at Macalester College, She started a career on Wall Street as a bond trader but decided to resign two years later to follow her true passion in Fashion and Arts. As part of Dakar’s vibrant creative community, she launched Dakar Boutique in 2013 – a fashion house and art platform that features her two brands: DIARRABLU (contemporary ready-to-wear) and DIARRA BOUSSO ( premium leather goods).  

    Diarra has showcased her collections during New York and Paris Fashion weeks and represents Senegal at World Fashion Week Paris . She is a strong activist for the global celebration of African art and craftsmanship and represents Senegal at the United Nations’ new platform for art and heritage: MARITAGE.

    The collections are available for purchase online on their website. Sizes range from S to 2X.

    Social tags are as follows :

    www.diarrablu.com

    Facebook | Instagram | Twitter | Youtube

      #diarrablu #diarrabluswim – @thediarrablu

    Credits are as follows :

    DIARRABLU SWIM 2017 CAMPAIGN
    Photographer: LAYEPRO
     
    DIARRABLU SWIM 2017 LOOKBOOK
    Photographer: KEUR GUI PROD
     
    DIARRABLU SWIM 2017 CAMPAIGN VIDEO
    Directed by Diarra Bousso, Edited by Mamoune Prod

     

     

     

     

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