POST PRESS RELEASE: Harare’s High Fashion Hits New York Fashion Week Scene

New York, NY September 10, 2016 —Mary Thondhlana-Moore , Founder of Shangani Fashions premiered and sold her collection at the launch of the Adiree concept store in SOHO, 104 Charlton Street (between Hudson Street and Greenwich Street). The concept store took place during New York Fashion Week on Saturday September 10th, as a part of a New York Fashion Week [Africa] activation called Trunk Collectives (www.trunkcollectives.com).
Trunk Collectives is a platform hosting multicultural and ethical brands to present, sell and build brands capacity. The platform is designed to help expand the popularity of vendors as well as to advocate diversity through a contemporary series of sales events and concept stores.
This year’s platform was sponsored by Aveda and New York Surgical Arts and featured designers from shop Adiree and premium vendors such as Sareptha Rose by Robin S, Tegaa, and Shangani Fashions.
 
 
 
 
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Shangani Fashions is a brand with clothing provided to fit all occasions. Mary Thondhlana-Moore created the brand based off of her love for traveling. Traveling to many countries such as Spain, Turkey, South Africa, USA and more, she was able to pull inspirations for her designs.
 
 
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Her designs consist of color and culture. She merges the different cultures, especially the African culture, together to create clothing that can be for any event. This brand sells clothing for both men and women with styles ranging from casual to more formal attire… Read the full press release of Shangani’s Fashions at Trunk Collectives.
Shangani Fashions at Trunk Collectives

POST PRESS RELEASE: Lifting Liberia Through Luxury and Craftsmanship

New York, NY September 10, 2016 — Robin S, Founder of Sareptha Rose premiered and sold her collection at the launch of the Adiree concept store in SOHO, 104 Charlton Street (between Hudson Street and Greenwich Street). The concept store took place during New York Fashion Week on Saturday September 10th, as a part of a New York Fashion Week [Africa] activation called Trunk Collectives (www.trunkcollectives.com).
Trunk Collectives is a platform hosting multicultural and ethical brands to present, sell and build brands capacity. The platform is designed to help expand the popularity of vendors as well as to advocate diversity through a contemporary series of sales events and concept stores.
 
This year’s platform was sponsored by Aveda and New York Surgical Arts. Featured designers were from shop Adiree and premium vendors such as Sareptha Rose by Robin S, Tegaa, and Shangani Fashions.
Robin S is a strong believer in economic improvement, who through her brand, Sareptha Rose, helps to empower the idea of African crafts, while creating products for clients. With the ambition for increasing trade of traditional crafts, Robin S does so by selling her own handmade products consisting of leather handbags and wallets. Through a vintage style, this brand sets a platform for consumer access in developed markets for African craftsman and women.
 
Sareptha Rose goes beyond design by setting a platform that presents a movement for progression of African countries. The brand demonstrates that African countries can go beyond raw commodities through methods of trade of finished products. The brand helps to expand the Africa Crafts Industry through sells overseas that take place in the USA. The handcrafted designs are created by self-taught designers who travel throughout Africa for the materials used in their designs. The brand helps to create jobs for a multitude of people who have a talent in craftsmanship.
 
According to Forbes, one of the ways to improve an economy is through the promotion of economic growth using innovation… Read the full press release of Sareptha Rose at Trunk Collectives.
Sareptha for Trunk Collectives

POST PRESS RELEASE: NYFW Meets Africa, Trunk Collectives, Adiree Concept Store

We hope you were able to attend Adiree  NYFW Africa : Trunk Collectives. If not no worries. We’re here to share our stories. 
 
 
Trunk Collectives flourishes during, New York Fashion Week Africa. Brands that took part in the newest event platform Trunk Collectives were featured in Soho. Trunk Collectives is a contemporary growth-hacking and sales-driven platform for multicultural and ethically conscious brands.
Opening day for Trunk Collectives, a one-day activation under the Africa Fashion Week (www.AfricaFashionWeek.com) brand, commenced on Saturday, September 10, 2016 at a Soho studio gallery (104 Charlton St, New York, NY 10014104, between Hudson Street. and Greenwich Street).  Here, the launch of the first installation of Trunk Collectives (concept store), fashion presentation (promotion) and mixer (relation building/networking event) took place. Hosted by Adiree Communications and PR firm, guests experienced multiple layers of culture while attending New York Fashion Week. Sponsors included Aveda and New York Surgical Arts (NYSA), a private cosmetic surgery practice in New York specializing in facial and body cosmetic surgery and ardent supporters of the global arts and science of beauty – with the belief that both go hand in hand.
 
The event space was a contemporary all white, gallery. Uniting people and brands for a great cause. Under Adiree, Trunk Collectives concept store five designers filled the room with impeccable creations ranging from hand crafted luxury leather accessories to unique runway pieces. To add to the shopping experience models walked the event displaying pieces from designers featured at Trunk Collectives. Placed in a sitting presentation, attendees were able to get up close and personal with the clothes and truly create an intimate shopping experience for themselves. The top international house beats played throughout the night. Sparkling wine and hors d’oeuvres were served, and in the midst of wonderful clothes was wonderful laughter and unity to create a truly unique shopping ambience for guests.
 
The multiple layers of African fashion continued to be the point of discovery throughout the night’s event. Trunk Collectives was also created to commemorate the launch of Shop Adiree and (upcoming e-commerce platform). This specific collective showcased a collection of various pieces to shop right off the runways of past AFWNY events. Attendees were able to shop all night (4pm door opening time to9:00pm closing time). From South African designers Darryl Jagga  pieces to body con dresses from Farai Simoyi, the collective presented the customer direct access to all that is african fashion in one day.
 
“Through each of our platforms we provide a more diversified perspective on the different layers (attributes) that Africa (as well as other emerging markets) have to offer the global retail scene –sustainability and authentic cultural stories. – Adiat Disu.
The designers who showed their collections were:

Read more about the night’s events here

 

Trunk Collectives, Adiree Concept Store

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Wanger Ayu presents AW16/17 collection “EPOCH”

Nigerian design Label Wanger Ayu unveils their AW 16/17 collection titled EPOCH. Epoch merges past influences with a modernistic approach to offer fashion enthusiasts a fresh take on otherwise traditional clothing. The new collection is a retro-futuristic celebration of an era, drawing inspiration from current economic shifts, in which we find individuals and society reminiscing and desiring past glories with the hope for the future and all the possibilities it holds.

The collection is an ode to 70s fashion infused with both delicate feminine details like florals, ruffles, and laces and edgy cuts and styling. See below for contact and order details. 

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Africa Fashion Wanger Ayu 16/17 collection

Contact

Order Line: +2348170757060
Wanger Ayu Studios: 35, 4th Avenue, Gwarinpa, Abuja.

Credits

Photography: Somto Maduka – @imagio
Hair Styling: Khenye Gager – @khenye @enigma.art Makeup Artist: Mmeka Ronald Chinedu – @Ronaldthe7th Model: Ruth Waziri – @Ruddiye
Location: The Cube Cafe – @thecubecafe 

Beat the Heat Wave with Mimmy Yeboah

It’s almost the end of summer and it just seems to get hotter and hotter! The 2016 heat wave has been a serious force to be reckoned with. Just when you think your outfit will do right by you, it never seems to cool you down enough. Fortunately we got you covered from the hottest swimwear brands to the hottest designer of the summer Mimmy Yeboah.

 

Self taught Ghanian designer Mimmy Yeboah founded her brand in New York. With a focus on the female frame, she creates statement pieces that exude the confidence in every woman. All fabrics are hand chosen, cut, and constructed for perfect fit and flair. The designs show off skin in all the right places allowing you to escape the heat with dignity! Keep your cool with the Ital-na peplum tops or His doll dresses.

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 While the brand features many more items from dresses, to swimsuit, and even men’s wear pieces her hottest item this summer is the Bermuda Top.

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Finally, there is hope you will make it to September! Shop more of Mimmy Yeboah here.   

 

 

 

 

 

 

Cameroon’s Comeback

Cameroon iscameroon making a comeback like never before. Dubbed by BCC as one of the most stylish groups at the 2016 Olympics Opening Ceremony in Rio many others followed suit to crown Cameroon as best dressed at the ceremony. Decorated with bold, bright colors and symbolic motifs unique to the culture Cameroon’s ensemble signified great joy and unity. The traditional attire and embroidery so emanate to Cameroon spurred up true Cameroon pride re-introducing the powerful status of Cameroon fashion. 

Cameroon continues to be a source of inspiration for its top designers. With influential creatives from the country like Nyorh Agwe, Kibonen NYMaison D’afie, Uzuri Couture, and Liiber London Cameroon will surely no longer be sitting on the sidelines but standing right at the top with the big dogs of African fashion. 

 

 

 

 

 

 

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Nyorh Agwe

 

 

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Kibonen NY

 

ALSO CHECK OUT FASHION MOGUL’S DEVELOPING CAMEROON’S FASHION INDUSTRY

 

 

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Maison D’afrie

 

 

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Liber London

  

Check out these designers from Cameroon’s Fashion Industry  

 

Grey Velvet Presents New Diffussion Line Blue By Frankie & Co.

Nigeria’s leading fashion retail chain ,Grey Velvet, has launched the new line BLU by Frankie & Co. – An affordable and equally fashionable addition under the in house brand – Frankie & Co. Targeted at the fun loving younger generation of Nigerian women, the BLU Girl is fun, fearless and effortlessly cool! “She is on her way to being everything she’s ever dreamt of and we just want her to look good while doing so!

The pocket friendly pieces retail between N6,000 and N15,000 and below, without compromising on quality or style.

The label will be sold exclusively at the Grey Velvet Lekki Store- Centro Lekki Mall, Lagos.  and will be made available at the Ikeja, Abuja and Port Harcourt stores over coming weeks. 

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CONTACT DETAILS

Online Store: www.greyvelvetstores.com Order Line +234 8022900376 Instagram: @greyvelvetstores
Twitter: @greyvelvet

Facebook: www.facebook.com/Greyvelvetfashionretail

CREDITS

Creative Direction & Styling: Adebayo Okelawal – @theorangenerd Photography: Emmanuel Oyeleke – @emmanueloyeleke
Make Up: Desmond Marcauley –deydeysoso_
Hair Styling: Eze Fabulous – @fabulousking1

Model: Makida Moka – @themakidamoka 

Designer to watch: Kepha Maina

As the African fashion industry grows immensely it can get a little crowded. Designers from all over the continent are striving to showcase their talents to the world and push for their voices to be heard. One rising African designer whose clothes speak for themselves is Kenyan designer Kepha Maina.

Kepha Maina just released his Spring/Summer 2016 Collection and it is unlike anything seen before. There is a heavy presence of geometric influence throughout the collection inspired by African art over time. Kepha Maina design process is comparable to the art of collaging. It allows him to work freely and experiment with texture and technique as he is creating. This results in a number of exciting combinations and takes into consideration the entirety of the look in 360. Seems weave in and out of one another creating a pattern within itself and triangular shapes repeat either in silhouette or construction. The back may not be the same as the front and the front may not be the same as the side. The asymmetric value of the collection brings excitement to the eyes and a playful element to the clothes. Check out his SS16 collection below.

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If you are on the continent you can shop the new Kepha Maina SS16 collection at retail store Republi.k 

1st Floor, Garden City Mall
Thika Super Highway, Exit 7
Nairobi
Kenya

 

 

 

 

Golden Coast: Choolips new collection from Ghana

Choolips is an amazing textile and garment brand working intimately with artisans from around the world. Choolips released their core collection called   “Golden Coast”, named after its production base by the Gold Coast in Ghana, West Africa. The textiles are hand printed with Ghanaian Batik techniques in an array of soft palette pinks and greens bursting with yellow panels and ombre blues. Some of the textiles are sewn into garments by local seamstresses in Kenya and presented in Choolips capsule collections. The versatility and immense quality of the textiles are also quite fabulous for home decor, accessories, or to create your own design.

Shop here for their Golden Coast Collection.

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Kenyan creatives release short fashion film “To catch a dream”

“To Catch a Dream” is a short film created by Kenyan art collective The Nest. The film, written and directed by Niorobi artist Jim Chuchu, ‘To Catch a Dream” tells the story of Ajuma (embodied by iconic Kenyan model Ajuma Nasenyana), a widow whose sleep is disturbed by a recurring nightmare. As medicine is no help, Ajuma follows a friend’s magical remedy and finds herself in the Land of Dreams. There she attempts to get rid of the nightmare, guided by a set of ethereal characters along the way. However, her plans take a different turn when she discovers that it is her lost love who has been the cause of her nightmares. She then has to choose to either return to reality or stay in this surreal land with her dearly departed.

If this description was not exquisite and dramatic enough wait until you see the costume design! The Nest featured indescribably stunning designs from eight local fashion houses including their in house brand, Chico Leco. Unforgettable brass gold pieces by Kenyan Jeweler Adele Dejak glistened and decorated Ajuma’s beautiful coco skin. 

 

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Local Kenyan creative Odupoy Charity Namnyakova designs were also featured in the film climbing off the shoulders and full hips of some of the ethereal characters. The costumes portrayed a side of African fashion rarely seen. Architectural construction and texture replaced prints giving a refreshing new light into the many layers that is African fashion. 

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The film won Best Original Music in Berlin International Fashion Film Festival 2015 and showcased at Guggenheim Bilbao 2016 Fashion Film in Africa presentation. We give the Nest Collective Best Costume Award on top of all of that for transporting us into a space and time unimaginable.

Click here to watch the film.